MK Value Creation Advisors

Ex-TBC execs launch aftermarket business consultancy

Tire Business

PALM BEACH GARDENS, Fla. — Former TBC Corp. executives Marty Krcelic and Tim Miller have founded a consultancy focused on helping companies in the automotive aftermarket navigate various business scenarios.

The new firm, MK Value Creation Advisors, launches with a team of five former TBC executives who offer expertise in navigating complex business operations, strategic planning, mergers and enhancing market presence, the company said.

Besides Krcelic, a 21-year TBC veteran, and Miller, CFO and treasurer for a dozen-plus years, the new firm includes former Chris Ungerer (16-plus years in sales positions), Bill Ketchum (12 years in franchise and distribution positions) and Jamie Levin (marketing/communications specialist).

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