MK Value Creation Advisors

Krcelic, Miller Want to Help Tire Dealers

Modern Tire Dealer

Two former TBC Corp. executives have joined forces to help tire dealers with acquisitions, business optimization and other functions. 

Marty Krcelic, former executive vice president of TBC, and Tim Miller, former TBC executive vice president, chief financial officer and treasurer, recently formed MK Value Creation Advisors. (Krcelic also was president and chief operating officer of TBC Brands LLC.)

The tagline of the new company, which is based in Florida, is “fix, grow, sell,” Miller recently told MTD. 

“My skill set is around building businesses and helping them scale,” he said.

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